Regular readers know that from time to time Seth Godin gives us snippets of marketing advice that as application for disciples and churches.
See what this recent post of Seth’s says to you:
Here’s the local supermarket in a little town, way off the beaten path. And there, right next to the cash register, are Lindt chocolate bars–from Switzerland.
Here’s the local radio station, thousands of miles from the epicenters of music culture. And the next song–it’s the one that kids in every country in the world are watching right now on YouTube.
Monoculture doesn’t always mean the status quo. They sell more salsa than ketchup now. It doesn’t mean only the established brands win–you can find Kind bars and Teslas in more and more places.
What monoculture does mean is that the churn isn’t local as much as it’s national and worldwide now. It means the stakes are far higher, because the step from niche win to worldwide win is smaller than it’s ever been before.
Your blog, your line of clothes, your song, your cause–there’s more competition than ever before (by a lot) because you compete with the world now. And there’s more upside, too.
We live in an increasingly smaller world. It is hard to believe that I have been able to talk with mother in Ohio while I ate ice cream along the Amazon. We are capable of travel beyond what previous generations could understand or imagine. Email and Skype have made the far reaches of the world as near as our phone or tablet computer.
When I first started preaching I “competed” with the local preachers and the occasional televised Billy Graham crusade. Today preachers compete with Andy Stanley, Tim Keller, John MacArthur, and the like. Even if they don’t consciously know they do it — congregants compare their preacher’s sermon to the last podcast from Max Lucado. The big mega church up the road offers all sorts of perks — cafe, multiple service times, cool childcare, and so on.
It’s a tough world.
We literally compete on a worldwide stage. The small country church in southern Ohio is at some level competing with the online preacher and his church.
By the same token — the podcast isn’t at your bedside in a crisis. The North Point CD is not going to pray for you. Relational Discipleship. Disciples working, living, growing, crying, and laughing together still works best. It is the fastest and best way to multiply disciples.
So monoculture gives us a world stage to speak from —
…you compete with the world now. And there’s more upside, too.
At some levels it make our jobs harder (cutting through all the noise). But over all when we do discipleship correctly we have the greatest opportunity ever to reach the entire world….one disciple at a time.